ABOUT ME

Strategic and creative marketing professional with more than 6 years of proven experience in developing, implementing, and optimizing digital marketing and branding campaigns. Specialized in conversion generation, customer loyalty, and brand positioning, with a solid command of AI tools and performance analytics. Looking to lead high-impact teams and projects that drive brand growth and visibility in the Mexican market.

WHAT I'M DOING

MAKETING STRATEGYST

AUDIOVISUAL PRODUCTION

WEB DESIGN

COLLABORATIONS

EDUCATION

2025 - In progress

Bachelor's Degree in Marketing, UNITEC.

2013 - 2017

Bachelor of Communication Sciences, UNITEC.

2015 - 2016

Announcer certified by CDMX, STPS and Bella voces México.

2010 - 2013

Technician in industrial electromechanics, CONALEP.

CERTIFICATES

“Capacítate para el empleo” / Carlos Slim Foundation

JULY – OCTOBER 2024

Operations Supervisor
Process improvement
Integrity
Zero Waste Generation Advisor
Marketing and distribution
Feedback at work
Omnichannel and multichannel retail
How to give instructions
Leadership
Managing work meetings
Ecological footprint calculation
Water footprint calculation
Carbon footprint calculation

LANGUAGES

SPANISH 100%

ENGLISH 40%

TECHNICAL SKILLS

GOOGLE

ADOBE

AFFINITY

OFFICE

PROFESSIONAL DEVELOPMENT

MARKETING MANAGER

CISSON MÉXICO / APRIL 2024 – PRESENT

I lead the development and execution of digital and traditional marketing strategies, achieving a 95% increase in web traffic and a 2% growth in conversion rates for key campaigns.
I am responsible for branding and positioning, ensuring consistency and impact across all touchpoints.
I integrate artificial intelligence solutions for process optimization and data analysis, improving operational efficiency by 30%.
I lead SEO initiatives that have improved organic rankings from 3 to 5 key positions.

MARKETING MANAGER

SITRES LATAM / MAY 2021 – MARCH 2024

I developed and executed comprehensive marketing strategies in the 3D manufacturing industry, attracting over 1,000 companies in the Mexican industry and generating over 6 million pesos in revenue.
In parallel, I developed and executed comprehensive marketing strategies for large-scale cultural projects, such as VAN GOGH THE IMMERSIVE EXPERIENCE and BEYOND KING TUT THE IMMERSIVE EXPERIENCE, attracting over 2.5 million visitors and generating over 500 million pesos in revenue.
I led market research and analysis to identify growth opportunities and design highly effective campaigns, resulting in a 20% increase in market share.
I managed the social media strategy and advertising campaigns, increasing social engagement by 48% and the follower base by 72%.
Responsible for generating conversions and customer loyalty, implementing programs that reduced churn.
Implemented artificial intelligence optimization for predictive analytics and improved decision-making.

WORDPRESS DEVELOPER

INDEPENDENT / 2018 - 2024

Website development with WordPress, including landing pages, e-commerce (B2B and B2C), informational pages, and multimedia, enhancing the digital presence of more than 25 clients.
Mastery of tools such as Gutenberg, Elementor Pro, Piotnet Addons, Astra, Jet, WooCommerce, Dynamic Content, Yith, and ACF.

DIGITAL MARKETING CONSULTANT

INDEPENDENT / 2017 - 2022

Providing digital marketing services for various brands such as BestDay, CONTROLUNEN, PLUG MX, SUBARU, KOME SUSHI, among others.
Designed and implemented strategic solutions based on in-depth market analysis, optimizing results by an average of 60% for each client.

PHOTOGRAPHER

INDEPENDENT / 2012 - 2021

Developing photography in fashion, social media, product, editorial, and studio advertising.
Teaching undergraduate classes at the Salesian University.

AUDIOVISUAL PRODUCER

INDEPENDIENTE / 2017 - 2019

Producer and host of "Música en directo," a entertainment program for YouTube in collaboration with Music Club and Top Music (part of Hermes Music).
The format featured interviews with emerging artists, who then performed live.